Transforming design investment into measurable returns.🍦
Transforming design investment into measurable returns.🍦
I'm Neha Karira, a Melbourne-based design leader, industry speaker and mentor to emerging leaders. From early ideas to complex platforms, I reduce ambiguity, build scalable frameworks, and help teams ship with confidence. Executive advisor when direction is needed. Hands-on designer when progress is critical. Co-founder of Vibe Coding Club.
I'm Neha Karira, a Melbourne-based design leader, industry speaker and mentor to emerging leaders.
From early ideas to complex platforms,
I reduce ambiguity, build scalable frameworks, and help teams ship with confidence. Executive advisor when direction is needed. Hands-on designer when progress is critical. Co-founder of Vibe Coding Club.
Product Design · CX/UX · Service Design · UX Research · AI Evaluation
Product Design · CX/UX ·
Service DesignI · UX Research ·
AI Evaluation
YEARS AS A DESIGNER
10+ IN LEADERSHIP
FASTER DISCOVERY CYCLES THROUGH AI & DESIGN OPS
PLATFORMS LED FOR
B2B & B2C EXPERIENCES
CUSTOMERS IMPACTED GLOBALLY
YEARS AS A DESIGNER
10+ IN LEADERSHIP
FASTER DISCOVERY CYCLES THROUGH AI & DESIGN OPS
PLATFORMS LED FOR
B2B & B2C EXPERIENCES
CUSTOMERS IMPACTED GLOBALLY
YEARS AS A DESIGNER
10+ IN DESIGN
LEADERSHIP
FASTER DISCOVERY
CYCLES THROUGH
AI & DESIGN OPS
PLATFORMS LED
FOR B2B & B2C
EXPERIENCES
CUSTOMERS
IMPACTED
GLOBALLY
Nearly two decades 🦕
of craft and impact, across
Fortune 50 & ASX 50.
Nearly two decades 🦕
of craft and impact, across
Fortune 50 & ASX 50.
Nearly two decades 🦕
of craft and impact, across
Fortune 50
& ASX 50.
Org Design at Scale
$4M+ practice footprint
$60K annual savings
Board-ready strategy
Design, Research, CX capability built
0 → 1 Innovation
Proof of concept
pre-seed stage
Rapid state-wide
service delivery
Global Systems UX
25+ languages ERP
NBN-ready web refresh
Regulated CX
3-year digital transformation portfolio
Legacy migration
for loyalty & rewards
Industry Leadership
Conference speaker
Industry panelist
Masterclass | Workshops
Org Design at Scale
$4M+ practice footprint
$60K annual savings
Board-ready strategy
Design, Research, CX capability built
0 → 1 Innovation
Proof of concept pre-seed stage
Rapid state-wide service delivery
Global Systems UX
25+ languages ERP
NBN-ready web refresh
Regulated CX
3-year digital transformation portfolio
Legacy migration for loyalty & rewards
Industry Leadership
Conference speaker
Industry panelist
Masterclass | Workshops
Org Design at Scale
$4M+ practice footprint
$60K annual savings
Board-ready strategy
Design, Research, CX capability built
Global Systems UX
25+ languages ERP & Order Management System
NBN-ready web refresh
0 → 1 Innovation
Proof of concept pre-seed stage
Rapid state-wide service delivery
Regulated CX
3-year digital transformation portfolio
Legacy migration for loyalty & rewards
Industry Leadership
Conference speaker
Industry panelist
Masterclass | Workshops
Featured Work
Featured Work
These are snippets. The decisions, challenges, and frameworks are best discussed in conversations.
For detailed view of case studies, let's connect.
These are snippets. The decisions, challenges, and frameworks
are best discussed in conversations.
BUNNINGS
2021-2025
Building the design & research practice that shaped Digital 2030, tripled conversion and won the Australian accessibility award
Established Design CoE
Role: Head of Practice, Product Design & Research Focus: Design Leadership / Product Strategy / DesignOps / Digital OKRs Large-scale digital ecosystem with complex, high-volume transactional flows for millions of users. Delivered a broad portfolio with 25+ strategic initiatives in loyalty, commerce, and AI; from Marketplace and OnePass to Search, Personalisation, Payments, and Chatbot. Embedded governance and frameworks and developed emerging leaders while aligning ROI with design.
BUNNINGS
2021-2025
Building the design & research practice that shaped Digital 2030, tripled conversion and won the Australian accessibility award
Established Design CoE
Role: Head of Practice, Product Design & Research Focus: Design Leadership / Product Strategy / DesignOps / Digital OKRs Large-scale digital ecosystem with complex, high-volume transactional flows for millions of users. Delivered a broad portfolio with 25+ strategic initiatives in loyalty, commerce, and AI; from Marketplace and OnePass to Search, Personalisation, Payments, and Chatbot. Embedded governance and frameworks and developed emerging leaders while aligning ROI with design.
ANZ
2021
Rebuilding a legacy rewards platform in record 6 months, still powering strong conversion 5 years on
Role: Experience Design Lead
Focus: Product Design / Journey Expertise / Rapid Delivery / Platform Migration
End-to-End Transformation
Role: Experience Design Lead Focus: Product Design / Journey Expertise / Rapid Delivery / Platform Migration Legacy earn and redemption logic re-architected across B2B and B2C markets, migrating without disrupting customers. Delivered a scalable, accessible foundation—moving 1.5M+ customers, increasing redemption, and enabling ongoing loyalty partner expansion.
NEXT (REECE)
2020-2021
Designing the fleet safety app that reduced incidents by 25% and became investor-ready.
Predictive Telematics Systems
Role: Experience Design Lead Focus: App Design / Innovation Strategy / Product Management / MVP Delivery Telematics and fatigue signals were translated into real-time coaching drivers could act on. System logic and behavioural interactions were structured to reduce incidents without increasing cognitive load. An enterprise innovation framework enabled experimentation and frontline insight capture.
LATITUDE
2019-2020
The fintech debt consolidation product that delivered 13% fewer defaults and scaled 200+ partners
Open Banking-Ready CX
Role: CX Manager Focus: Customer Segmentation / Product Design / Service Design / Risk Strategy Fintech portfolio strategy across debt consolidation, PFM, and Open Banking, shaping the lending lifecycle. Designed UX for risk-aware onboarding and decisioning, led segmentation and deep research, synthesised insights, and defined MVP direction via rapid sprints. Facilitated executive workshops and created service blueprints aligning product, risk, and engineering.
AGL
2017-2019
Transforming energy retail CX, from sales to security, including 5-Minute Move that hit 84 NPS
Reimagining Digital Sales, Onboarding & Identity
Role: CX Manager Focus: Customer Segmentation / Product Design / Service Design / Risk Strategy Experience transformation across sales, onboarding, and identity within a major digital program. Reimagined the legacy “move home” process into a five-minute utility connection that set a new benchmark. As CX and service designer for the end-to-end “Look & Choose” journey, conceptualised, tested, and co-designed the experience with customers, partnering with BCG to shape concepts that informed the broader digital strategy. Designed UX and UI for sales redesign experience, sign-up, MFA, regulated pricing, and checkout, and re-architected the enterprise design system during migration to AEM to establish a scalable foundation.
BUNNINGS
2021-2025
Role:
Head of Practice, Product Design & Research
Focus:
Design Leadership / Product Strategy / DesignOps / Digital OKRs
Ecommerce
Web & App
Capability & Competency Building
Building the design & research practice that shaped Digital 2030, tripled conversion and
won the Australian accessibility award
Established Design CoE across web & app tribes.
Large-scale digital ecosystem with complex, high-volume transactional flows for millions of users. Delivered a broad portfolio with 25+ strategic initiatives in loyalty, commerce, and AI; from Marketplace and OnePass to Search, Personalisation, Payments, and Chatbot. Embedded governance and frameworks and developed emerging leaders while aligning ROI with design.
BUNNINGS
2021-2025
Role:
Head of Practice, Product Design & Research
Focus:
Design Leadership / Product Strategy / DesignOps / Digital OKRs
Ecommerce
Web & App
Capability & Competency Building
Building the design & research practice that shaped Digital 2030, tripled conversion and
won the Australian accessibility award
Established Design CoE across web & app tribes.
Large-scale digital ecosystem with complex, high-volume transactional flows for millions of users. Delivered a broad portfolio with 25+ strategic initiatives in loyalty, commerce, and AI; from Marketplace and OnePass to Search, Personalisation, Payments, and Chatbot. Embedded governance and frameworks and developed emerging leaders while aligning ROI with design.
BUNNINGS
2021-2025
Role:
Head of Practice, Product Design & Research
Focus:
Design Leadership / Product Strategy / DesignOps / Digital OKRs
Ecommerce
Web & App
Capability & Competency Building
Building the design & research practice that shaped Digital 2030, tripled conversion and won the Australian accessibility award
Established Design CoE across all web & app tribes.
Large-scale digital ecosystem with complex, high-volume transactional flows for millions of users. Delivered a broad portfolio with 25+ strategic initiatives in loyalty, commerce, and AI; from Marketplace and OnePass to Search, Personalisation, Payments, and Chatbot. Embedded governance and frameworks, and developed emerging leaders while aligning ROI with design.
ANZ
2021
Role:
Experience Design Lead
Focus:
Product Design / Journey Expertise / Rapid Delivery / Platform Migration
Loyalty
Banking
B2B & B2C
Risk & Regulation Compliant CX
Rebuilding a legacy rewards platform in record 6 months – still powering strong conversion 5 years on
End-to-End Rewards Transformation
Legacy earn and redemption logic re-architected across B2B and B2C markets, migrating without disrupting customers. Delivered a scalable, accessible foundation—moving 1.5M+ customers, increasing redemption, and enabling ongoing loyalty partner expansion.
BUNNINGS
2021-2025
Design Leadership / Digital Strategy / DesignOps
Ecommerce
NEXT (REECE GROUP)
2020-2021
Product & Experience Design Lead
App Design / Innovation Strategy / Product Management / MVP Delivery
Ecommerce
Retail
ANZ
2021
Role:
Experience Design Lead
Focus:
Product Design / Journey Expertise / Rapid Delivery / Platform Migration
Loyalty
Banking
B2B & B2C
Risk & Regulation Compliant CX
BUNNINGS
2021-2025
Role:
Head of Practice, Product Design & Research
Focus:
Design Leadership / Product Strategy / DesignOps / Digital OKRs
Ecommerce
Web & App
Capability & Competency Building
Rebuilding a legacy rewards platform in record 6 months – still powering strong conversion 5 years on
End-to-End Rewards Transformation
Legacy earn and redemption logic re-architected across B2B and B2C markets, migrating without disrupting customers. Delivered a scalable, accessible foundation—moving 1.5M+ customers, increasing redemption, and enabling ongoing loyalty partner expansion.
NEXT (REECE GROUP)
2020-2021
Product & Experience Design Lead
App Design / Innovation Strategy / Product Management / MVP Delivery
Ecommerce
Retail
BUNNINGS
2021-2025
Design Leadership / Digital Strategy / DesignOps
Ecommerce
Designing the fleet safety app that reduced incidents by 25% and became investor-ready.
Predictive Telematics Systems & Behavioural UX
Telematics and fatigue signals were translated into real-time coaching drivers could act on. System logic and behavioural interactions were structured to reduce incidents without increasing cognitive load. An enterprise innovation framework enabled experimentation and frontline insight capture.
NEXT (REECE GROUP)
2020-2021
Product & Experience Design Lead
App Design / Innovation Strategy / Product Management / MVP Delivery
Ecommerce
Retail
Designing the fleet safety app that reduced incidents by 25% and became investor-ready.
Predictive Telematics Systems & Behavioural UX
Telematics and fatigue signals were translated into real-time coaching drivers could act on. System logic and behavioural interactions were structured to reduce incidents without increasing cognitive load. An enterprise innovation framework enabled experimentation and frontline insight capture.
LATITUDE
2019-2020
Role:
CX Manager
Focus:
Customer Segmentation / Product Design / Service Design / Risk Strategy
FinTech
Open Banking
BNPL
Personal Finance Management Tool
The fintech debt consolidation product that delivered 13% fewer defaults and scaled
200+ partners
Open Banking-Ready Lending & PFM CX
Fintech portfolio strategy across debt consolidation, PFM, and Open Banking, shaping the lending lifecycle. Designed UX for risk-aware onboarding and decisioning, led segmentation and deep research, synthesised insights, and defined MVP direction via rapid sprints. Facilitated executive workshops and created service blueprints aligning product, risk, and engineering.
AGL
2017-2019
Role:
CX Design Lead
Focus:
UX & Service Design / CX Transformation / Design System
Ecommerce
Retail
Transforming energy retail CX, from sales to security, including 5-Minute Move that hit 84 NPS
Transforming energy retail CX, from sales to security, including 5-Minute Move that hit 84 NPS
Reimagining Digital Sales, Onboarding & Identity
Experience transformation across sales, onboarding, and identity within a major digital program. Reimagined the legacy “move home” process into a five-minute utility connection that set a new benchmark. As CX and service designer for the end-to-end “Look & Choose” journey, conceptualised, tested, and co-designed the experience with customers, partnering with BCG to shape concepts that informed the broader digital strategy. Designed UX and UI for sales redesign experience, sign-up, MFA, regulated pricing, and checkout, and re-architected the enterprise design system during migration to AEM to establish a scalable foundation.
The fintech debt consolidation product that delivered 13% fewer defaults and scaled
200+ partners
Open Banking-Ready Lending & PFM CX
Fintech portfolio strategy across debt consolidation, PFM, and Open Banking, shaping the lending lifecycle. Designed UX for risk-aware onboarding and decisioning, led segmentation and deep research, synthesised insights, and defined MVP direction via rapid sprints. Facilitated executive workshops and created service blueprints aligning product, risk, and engineering.
LATITUDE
2019-2020
Role:
CX Manager
Focus:
Customer Segmentation / Product Design / Service Design / Risk Strategy
FinTech
Open Banking
BNPL
Personal Finance Management Tool
About me
I’m a mum, painter, designer, adventure-sport lover, and my kid’s full-time chef & always-on
Siri. I’ve lived and worked across four continents before calling Melbourne home.
I currently consult independently for mid-to-large enterprises on product, UX and digital strategy.
Most recently, I led the design practice at Bunnings. Previously at ANZ, Reece, AGL, Telstra, and Deloitte.
I’m open to opportunities in Melbourne or remote across Australia, both contract and permanent. I’m a hands-on design leader who still enjoys being deep in the work to help businesses move faster.
I’m a mum, painter, designer, adventure-sport lover, and my kid’s full-time chef & always-on Siri. I’ve lived and worked across four continents before calling Melbourne home.
I currently consult independently for mid-to-large enterprises on product, UX and digital strategy.
Most recently, I led the design practice at Bunnings. Previously at ANZ, Reece, AGL, Telstra, and Deloitte.
I’m open to opportunities in Melbourne or remote across Australia, both contract and permanent. I’m a hands-on design leader who still enjoys being deep in the work to help businesses move faster.
Early 2000s
Foundation
Art school → Advertising, Digital
Bachelor’s in Art & Design. Trained to think visually & systemically. Began career as an Art Director in various global advertising agencies before entering into the world of UX.
2010-2017
Craft
Big4 Consulting → UX, CX, Research
The UX Era. Designed complex digital products across oil & gas, finance, retail and enterprise ecosystems. Grounded in research, service design & evidence-led delivery.
2018-2025
Scale
Leadership → Design Practice Scaled and led multi-disciplinary design teams across web and app. Enterprise DesignOps and Product Strategy. Established governance, operating models and measurable CX impact.
Present
Optimise
Customer Strategy → Artificial Intelligence The AI Era. I work with startups and enterprises on designing and evaluating digital & AI-enabled products through discovery, market and UX research, audits and design.
Early 2000s
Foundation
Art school → Advertising, Branding, Digital Bachelor’s in Art & Design. Trained to think visually and systemically. Began career as an Art Director in various global advertising agencies before entering the world of UX design.
2010-2017
Craft
Big4 Consulting → UX, CX, Research The UX Era. Designed complex digital products across oil & gas, finance, retail and enterprise ecosystems. Grounded in research, service design and evidence-led delivery.
2018-2025
Scale
Leadership → Design Practice Scaled and led multi-disciplinary design teams across web and app. Enterprise DesignOps and Product Strategy. Established governance, operating models and measurable CX impact.
Present
Optimise
Customer Strategy → Artificial Intelligence The AI Era. I work with startups and enterprises on designing and evaluating digital & AI-enabled products through discovery, market and UX research, audits and design.
Consulting
I advise organisations on product strategy, UX evaluation, and design & research capability to improve digital experiences and reduce delivery risk. If you have an idea, I help validate it before you invest heavily in building it.
Design/Research Advisory
Best suited for: • Product or UX evaluation • Strategy discussions • Leadership or team advisory • UX or portfolio review sessions Rate: Hourly (available on request).
Project Engagement
Best suited for: • AI or digital products • Product discovery and validation • Customer research programs • CX or product strategy Pricing is based on the scope, timeline, and complexity.
Project Engagement
Best suited for: • AI or digital products • Product discovery • Customer research programs • CX or product strategy Pricing is based on the scope, timeline, and complexity.
Fractional Leadership
Best suited for: • Interim design leadership without adding a headcount • Scaling design capability • Improving discovery & delivery Typically structured as a monthly engagement.
Every engagement is different. Reach out to discuss your project and I’ll propose the right approach.
Leadership
My leadership style is grounded in clarity (head), guided by values (heart), and executed with intent and instinct (gut).
What I bring to the table
What I bring to the table
Customer-first mindset, systems thinking, execution speed and the occasional handmade lemon cake. 🍰
Customer-first mindset, systems thinking, execution speed and the occasional handmade lemon cake. 🍰
Customer-first mindset, systems thinking, execution speed and the occasional handmade lemon cake. 🍰
1. I’ve been here before
The early phase of a senior design role is often the hardest—earning trust, setting direction, and building the right team. I've done this across different organisations and stages, which helps me focus quickly on what matters most.
2. I stay close to the work
I'm comfortable shaping direction at leadership level while staying close enough to delivery to know what's really happening. That balance helps keep strategy grounded and teams aligned.
3. I don’t let quality slip
As AI experiments, teams, and portfolios grow, quality needs active care. I think in systems and focus on clear standards, evaluation frameworks, and design governance so teams can do strong work consistently without compromising on customer needs.
1. I’ve been here before
The early phase of a senior design role is often the hardest—earning trust, setting direction, and building the right team. I've done this across different organisations and stages, which helps me focus quickly on what matters most.
2. I stay close to the work
I'm comfortable shaping direction at leadership level while staying close enough to delivery to know what's really happening. That balance helps keep strategy grounded and teams aligned.
3. I don’t let quality slip
As AI experiments, teams, and portfolios grow, quality needs active care. I think in systems and focus on clear standards, evaluation frameworks, and design governance so teams can do strong work consistently without compromising on customer needs.
1. I’ve been here before
The early phase of a senior design role is often the hardest—earning trust, setting direction, and building the right team. I've done this across different organisations and stages, which helps me focus quickly on what matters most.
2. I stay close to the work
I'm comfortable shaping direction at leadership level while staying close enough to delivery to know what's really happening. That balance helps keep strategy grounded and teams aligned.
3. I don’t let quality slip
As the AI experiments, teams, and portfolios grow, quality needs active care. I think in systems and focus on clear standards, evaluation frameworks, and design governance so teams can do strong work consistently without compromising on customer needs.
UX & UI Design
·
Product Strategy
·
Customer Insights
·
Service Design
·
Growth Optimisation
·
AI Evaluation
·
DesignOps
·
How I lead teams
I give clear direction, build strong frameworks 🪜 and provide full autonomy.
Values
Principles
Mindset
→ People first
→ Excellence next
→ Ego last
→ Always learn
My 3Ts:
Trust.
Transparency.
Time.
Fast feedback beats perfect plans every time. Ship, learn, iterate, have fun and don't forget the business impact.
How I lead teams
I give clear direction, build strong frameworks 🪜 and provide full autonomy.
Values
Principles
Mindset
→ People first
→ Excellence next
→ Ego last
→ Always learn
My 3Ts:
Trust.
Transparency.
Time.
Fast feedback beats perfect plans every time. Ship, learn, iterate, have fun and don't forget the business impact.
How I lead teams
I give clear direction, build strong frameworks 🪜 and provide full autonomy.
Values
Principles
Mindset
→ People first
→ Excellence next
→ Ego last
→ Always learn
My 3Ts:
Trust.
Transparency.
Time.
Fast feedback beats perfect plans every time. Ship, learn, iterate, have fun and don't forget the business impact.
How I lead teams
I give clear direction, build strong frameworks 🪜 and provide full autonomy.
Values
→ People first
→ Excellence next
→ Ego last
→ Always learn
Principles
My 3Ts:
Trust.
Transparency.
Time.
Mindset
Fast feedback beats perfect plans every time. Ship, learn, iterate, have fun and don't forget the business impact.
Why AI needs me
Why AI needs me
The more AI we have, the more human judgment we need 💁🏻♀️
The more AI we have, the more human judgment we need 💁🏻♀️
The more AI we have, the more human judgment we need 💁🏻♀️
AI can audit, generate, and synthesise at scale. But it can’t decide which problem truly matters, why users will trust a solution, or how to navigate organisational complexity.
It can’t read the room. It can’t align stakeholders with competing priorities. And it can’t build teams that stay.
That's where I come in. Leveraging AI. Not replacing judgment.
AI can audit, generate, and synthesise at scale. But it can’t decide
which problem truly matters, why users will trust a solution, or how to navigate organisational complexity. It can’t read the room. It can’t align stakeholders with competing priorities. And it can’t build teams that stay.
That's where I come in. Leveraging AI. Not replacing judgment.
Over the years I’ve developed a set of practical operating frameworks that help teams move faster and make better decisions. Some of these include:
• Skills Matrices to grow design and research capabilityJIRA
• Discovery Frameworks to structure product discovery and
decision-making
• UX Audit & AI-Enabled CX Journey Mapping to evaluate
experiences and surface improvement opportunities
• Organisation Design Models to define team structures,
operating models and governance
• Design System Governance Frameworks to manage standards,
contributions and design quality at scale
• AI Evaluation Frameworks to test AI products for human trust
• AI-Adjusted UX Estimation Models to estimate design effort in
today's workflows
• AI Opportunity Framing to identify where AI can meaningfully
improve products and experiences.
Over the years I’ve developed a set of practical operating frameworks that help teams move faster and make better decisions. Some of these include:
UX Skills Matrices to grow design and research capability JIRA Discovery Frameworks to structure product discovery and decision-making UX Audit Frameworks to identify friction and prioritise improvements across digital ecosystems Performance & Growth Self-Assessment models to support reflective leadership and team development Organisation Design Model including team structures, operating models and governance so design can scale.
How I shape the industry
How I shape the industry
Being part of the design community isn't extra, it's essential 🩷
Being part of the design community isn't extra, it's essential 🩷
Being part of the design community isn't extra, it's essential 🩷
Early in my career, someone gave me advice that changed my trajectory. Someone vouched for me when I had no portfolio. Someone shared a framework I still use today. Now I do the same for Australia's product and design community.
I'm an Ambassador for The Outlook and a Mentor at NAWO. I speak at conferences, mentor emerging leaders, participate and facilitate in leadership panels and conduct masterclasses/workshops. Staying connected keeps me sharp, grounded, and constantly testing my thinking against diverse perspectives.
Testimonials
“
Neha is one of the most inspiring leaders I’ve encountered. She brings a rare blend of strategic vision and hands-on design expertise that consistently elevates every project she touches.
Her ability to build and lead high-performing design teams is exceptional. Neha doesn’t just hire talent—she nurtures it, creating an environment where creativity thrives and collaboration is second nature. Her leadership style is empowering and inclusive, and she has a remarkable knack for aligning team strengths with business goals.
Vinh Le
Head of digital delivery
“
Neha built and led a talented team of design researchers and product designers, bringing deep expertise and a clear vision of what excellence looks like in design practice.
What set Neha apart was her ability to translate that vision into reality. She implemented a design operating model that was both sophisticated and pragmatic, tailored specifically to Bunnings’ unique context. This isn’t easy to do, and it speaks to her strategic thinking and understanding of organisational dynamics.
Todd michael
Senior Manager Business analysis
“
Neha is a talented artist who brings art to life equally on canvas and on screen. When that’s combined with her leadership skills and business acumen, it’s no surprise she ticks all the boxes of the elusive design unicorn. As a leader, Neha surrounds her team with trust, empowering them to think for themselves and act autonomously. I’d happily recommend Neha to any business looking for a unicorn design leader 🦄
LUKE STROUD
PRODUCT DESIGN LEAD
Testimonials
“
Neha is one of the most inspiring leaders I’ve encountered. She brings a rare blend of strategic vision and hands-on design expertise that consistently elevates every project she touches.
Her ability to build and lead high-performing design teams is exceptional. Neha doesn’t just hire talent—she nurtures it, creating an environment where creativity thrives and collaboration is second nature. Her leadership style is empowering and inclusive, and she has a remarkable knack for aligning team strengths with business goals.
Vinh Le
Head of digital delivery
“
Neha built and led a talented team of design researchers and product designers, bringing deep expertise and a clear vision of what excellence looks like in design practice.
What set Neha apart was her ability to translate that vision into reality. She implemented a design operating model that was both sophisticated and pragmatic, tailored specifically to Bunnings’ unique context. This isn’t easy to do, and it speaks to her strategic thinking and understanding of organisational dynamics.
Todd michael
Senior Manager Business analysis
“
Neha is a talented artist who brings art to life equally on canvas and on screen. When that’s combined with her leadership skills and business acumen, it’s no surprise she ticks all the boxes of the elusive design unicorn. As a leader, Neha surrounds her team with trust, empowering them to think for themselves and act autonomously. I’d happily recommend Neha to any business looking for a unicorn design leader 🦄
LUKE STROUD
PRODUCT DESIGN LEAD
Testimonials
“
Neha is one of the most inspiring leaders I’ve encountered. She brings a rare blend of strategic vision and hands-on design expertise that consistently elevates every project she touches.
Her ability to build and lead high-performing design teams is exceptional. Neha doesn’t just hire talent—she nurtures it, creating an environment where creativity thrives and collaboration is second nature. Her leadership style is empowering and inclusive, and she has a remarkable knack for aligning team strengths with business goals.
Vinh Le
Head of digital delivery
“
Neha built and led a talented team of design researchers and product designers, bringing deep expertise and a clear vision of what excellence looks like in design practice.
What set Neha apart was her ability to translate that vision into reality. She implemented a design operating model that was both sophisticated and pragmatic, tailored specifically to Bunnings’ unique context. This isn’t easy to do, and it speaks to her strategic thinking and understanding of organisational dynamics.
Todd michael
Senior Manager Business analysis
“
Neha is a talented artist who brings art to life equally on canvas and on screen. When that’s combined with her leadership skills and business acumen, it’s no surprise she ticks all the boxes of the elusive design unicorn. As a leader, Neha surrounds her team with trust, empowering them to think for themselves and act autonomously. I’d happily recommend Neha to any business looking for a unicorn design leader 🦄
LUKE STROUD
PRODUCT DESIGN LEAD